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A fly fishing

production company

— Undefined fly fishing project —

And then one fine morning — So we beat on, boats against the current, borne back ceaselessly into the past.

— Scott Fitzgerald, The Great Gatsby

Current project:
Free falling

For almost 2,5 years ago, we started working on “Home Rivers recycled”, a documentary which told the success story of the wild Baltic salmon’s comeback in Swedish rivers up north. But 2,5 years later things have taken a turn for the worse.

And we have teamed up with some of the most influential actors in the field – for support and exposure, since this is a topic concerns all of us, whose livelihood and well being, in one way or another, is closely tied to the existence of the wild Baltic salmon.

Follow the project at the blog >>

Title: “Free Falling“
Release date: Early March, 2025
Runtime: Approx. 30 minutes
Platform: Youtube
With support from: Loop tackle design, Hooké, Ahrex hooks, Patagonia, Nám products, Costa del mar, Vision flyfishing, Baltic salmon fund, Sportfiskarna, Stiftelsen Vindelälvsfiske.

Building blocks — Free falling

  • The fly changes

  • The morning mist

  • The camp sites

  • The floods

  • The scientists

  • The passion

  • The midnight sun

  • The outdoors

  • The baltic salmon

Are you a brand or organisation supporting the project? Then you can access the project’s content bank so you can help spread the word.

Log in to this password secured Dropbox link >>

Recent project:
Flyfishing at the Maldives

In short, the salmon’s life cycle consists of migrations. From the river’s freshwater, for hatching and spawning, to the sea and saltwater where they migrate for growth. In the winter of 2024, Emilie did a similar journey as her beloved salmon. From the ice-covered waters of Sweden, she travelled to the Maldivian saltwater and atolls of the Indian Ocean in search of the infamous Giant Trevally. And just like the salmon, she had the intention of growing — as a fly fisher.   

Title: “Flyfishing at the Maldives“
Release date: April 23rd 2024
Runtime: Approx. 19 minutes
With Support from: Outside Travels, Loop Tackle Design, Vallon
Platform: Youtube

Building blocks — Flyfishing at the Maldives

  • The ocean

  • The waiting game

  • The strategies

    The strategies

  • The end of the days

    The end of the days

  • The visual contacts

    The visual contacts

  • The pep talks

    The pep talks

Flyfishing at the Maldives

Old project:
What I talk about when I talk about flyfishing

During the summer of 2023 we have been portraying three out-of-the-ordinary fly fishers up north in Sweden for a future documentary about the fly fishing lifestyle.

Title: “Vad jag pratar om när jag pratar om flugfiske “
Release date: 7th of March, 2024
Runtime: 50 minutes
Platform: SVT & SVT Play

Link: SVT Play >>

Building blocks — Something about fly fishing

  • The high altitudes

  • The woodlands

  • The mountains

  • The talents

  • The back drops

  • The camps

  • The simple living

  • The stories

Vad jag pratar om när jag pratar om flugfiske

Oldest project:
A story about passing on passion through generations.

Growing up, TV-host and fly fishing profile Emilie Björkman, fishing was second nature, following in her mother’s footsteps. She turned fly fisher at the age of 15 and caught her first Salmon (Salmo salar) for more than 10 years ago. That moment changed her life. Now she’s back to where it all began — in northern Sweden. Meanwhile, life has changed for the Baltic salmon as well; and now Emilie has children of her own.

Title: Home Rivers Recycled | Release date: 9th of January 2023 |
Platform: Youtube | Duration: approx. 28 minutes
With support from: Patagonia, Loop Tackle Design, Heart of Lapland

Building blocks — Home Rivers Recycled

  • The happy place

    It’s no walk in the park, fly fishing for salmon in the vast salmon rivers up north. Still, there’s nothing else Emilie rather be doing.

  • The hangouts

    A decent brew of coffee and a good enough shelter is all that it takes to stir up some good, old waterside wisdoms.

  • The best days

    Up north, people love those days with heavy clouds and some proper rain. Especially after those dreadful days of sunshine.

  • The Scientist

    For years Gustav Hellström has been monitoring the migration of the Baltics in the mighty Torne and Kalix river systems.

  • The early mornings

    The sun never sets above the Arctic Circle, making fishing a never ending joy — it sure is a curse and a blessing.

  • The runs

    The runs of Baltics in the wild rivers up north have increased a lot over the last 30 years, the from being almost extinct to prosperous.

  • The Baltic salmon

    Some say fly fishing for Baltic salmon is the ultimate challenge. They grow big and more often than none refuses to take a fly.

  • The mentor

    Lars Munk is one of Sweden’s most renowned salmon anglers and settled down by the Torne river for more than 10 years ago.

  • The midnight sun

    Above the Arctic Circle the sun never set during summer, making the days along the river blend in to one and other.

  • The freedom to roam

    Up north life as a salmon fisher is pretty simple, you get a fishing license and you have miles of salmon water at your disposal.

  • The caretaker

    Growing up on the bank of Kågeälven, Thomas Johansson knew already at the age of 12, that he wanted to make matters easier for the wild Baltic salmon.

  • The filmmaker

    Some years prior to shooting “Home rivers recycled”, the director and cinematographer did research the topic in the most thorough of ways.

Home Rivers Recycled

A Production Company:
Undefined fly fishing project

The producer
The filmmaker

  • TV-Host & Producer

    Emilie has been fishing since childhood, and she’s been working with fly fishing for more than 15 years — as a writer, public speaker, instructor and TV-host. Today she is one of the Sweden’s most renowned, as well as, beloved fly fishing profiles and have hosted TV-shows like SVT’s Fiskeliv and “Vad jag pratar om när jag pratar om flugfiske”. Emilie is a Patagonia fly fishing ambassador and her passion for the wild Baltic salmon is massive.

  • Filmmaker & Photographer

    Ted has been telling stories from the banks of the wild salmon rivers up north, for almost 20 years. First as writer and photographer, working with national and international fly fishing press and leading brands within the industry. Although he’s still writing, the last six years he’s pivoted more into filmmaking and has won several awards for his films. In 2020 he co-produced the book “Baltlax” with Håkan Stenlund.

  • Fixer

    When Lars settled down on the bank of Torneälven, for more than 20 years ago, it was for the love of the Baltic Salmon. Since then, he’s been synonymous with fly fishing for Baltic salmon up north — as a guide, fly shop owner, product- and destination developer and have, throughout the years, featured in numerous articles, tv-shows and films regarding fly fishing in northern Sweden — nationally as well as internationally.

Undefined fly fishing project is a content production company, situated in the north of Sweden, who operates in the field of the outdoors.

UFFP creates high-quality fly fishing content from all over the world, where activities are being produced in a responsible manner and management of natural resources and social sustainabile considerations are taken for generations to come.

Reach out.

Do you have a great story that needs to be told? A fair business opportunity or perhaps an intriguing collaboration within the fly fishing sphere?

Drop us a note.